Business awards present an opportunity for companies to celebrate success.
From the obvious media publicity to the positive message that staff are part of a successful team, a winning award entry has a number of benefits.
There’s a great deal of hard work that goes on under the bonnet before you’re in the running for a top honour, and this short summary will point you in the right direction.
Engage has written more than 100 shortlisted businesses award entries for clients at local, national and international level.
Companies have won work on the back of publicity from award wins. One energy client secured a contract after an awards judge, upon reviewing a submission, recognised that our client’s innovation could be put to good use at his company.
The key is clarity in your storytelling message.
Your company will have either done something special or completed a series of outstanding projects. On occasion these gems are overlooked by clients too close to day-to-day operations to put a spotlight on these achievements.
Our methodology at the outset is to identify at least five key points.
Substantial growth, innovation success, complex projects delivered, supporting the next generation, culture development, community initiatives and successful diversification are just some factors that can shape your submission.
Each piece, each little jab, combines to deliver a knock-out entry.
It takes time to produce a first-rate submission. An in-house co-ordinator should be identified to support your PR and marketing partner build the award entry. Facts, figures and third-party approved testimonials also form an essential element of the storytelling process.
In the past few weeks or so, our clients have been shortlisted for three Northern Star Business Awards, named in the Manufacturer Top 100 and shortlisted in the Ones To Watch, a UK-wide programme by private investment firm LDC. Another client has won at the British Accountancy Awards five years in a row.
The chances are you have a story to tell, but perhaps you’re not entirely sure how to communicate it.
We can help.
Your contact – James Donaldson, comms director, Engage