Successful campaign leads to better connections
The brief: Having secured an exclusive partnership agreement with mobile phone giant EE, DF Communications tasked Engage PR with raising awareness of the contract award and the myriad benefits it could bring to its customers throughout the north-east business community, including cutting edge 4G technology.
How we did it: Engage PR delivered a successful advertising campaign across both print and broadcast media, targeting oil & gas professionals and senior decision-makers.
We project-managed the five-figure campaign which involved a two-week promotion on a commercial radio station as well as a combination of press releases and print advertising across various business and trade media.
The highlights: The campaign positioned DF Communications as the go-to company for 4G mobile technology in the north-east of Scotland and has since led to a significant rise in the number of new business enquiries.
Client testimonial: “While we are well versed in dealing with large, multinational companies, this particular campaign was unique in the sense that DF Communications was given the exclusive right to provide customers with 4G technology. As a result, we wanted to ensure we got across that message in a clear, concise manner to key stakeholders.
“Engage PR fully took on board what we wanted to achieve and delivered a highly successful campaign which has led to increased demand for our services. We have worked closely with Engage PR for many years and consider them a valued partner.”
– Craig Forsyth, sales director at DF Communications